plusOne Case Study
Filed Under: iOS App Design, Interaction Design, User Research
What is it
I used to travel a lot which usually resulted in being alone at events I was interested in, while on the road. The thought finally crossed my mind: "What if there were other people attending this event that were also alone? It would have been great to meet up ahead of time to enjoy it together." plusOne is a concept built around the core function of connecting people of similar interests to attend events together that they might otherwise not have attended on their own.
After performing some market research I discovered other people shared the same thought I had. Seventy-three percent of the people I interviewed had previously backed out of an event just because they would have to go alone. Seventy-six percent of the people I interviewed would be willing to attend more events alone, if it meant they could meet up with others who share the same interests.
The goal of the app's user experience is to allow users to find the events that interest them in as little time possible, and to connect them easily with other attendees. I designed several user flows in Sketch to get a sense for how information would be organized on the screen.
When a user confirms an event, the app will open a temporary chat room for attendees to plan the details of their meet up. Ten minutes after the event starts, the chat room will automatically close. This is designed to encourage users to connect with other attendees and focus on having a good time.
There is still a lot of work required for plusOne, but it remains an active side project of mine. I plan to work on several prototypes in the near future and explore the technical requirements to start working on the development portion of the app.